Brand Protection
The Challenge
Trying to build, grow, and maintain a brand in a noisy world takes a lot of time, effort and money. Keeping a brand relevant and untarnished is equally challenging. Unfortunately, there are those out there who also understand the value of a brand and how to exploit them for their own gain.
It’s alarming when you come across a social media profile or website pop up that has your pictures, your brand information, and your products but is not actually your company. Worse, criminals can in some cases actually take over your domain name, DNS, website or otherwise impersonate you through email and social media, leaving you exploited and vulnerabile while you try to assess and repair the damage. When people, duped into believing that it’s your site, are diverted to these sources and have a bad experience, your brand can quickly be tarnished in ways that can take years to recover from.
The Solution
The good news is that it’s possible to add layers of industry standard protection that can help you safeguard against brand hijacking and also help enhance your brand image at the same time. Using things like SSL certificates, extended domain expiration dates and BIMI not only help your customers know they can trust your website and email identity, they can also help you protect your communications and trust in the internet at large.
TrustLiant helps you get your systems better secured and implement these industry standards and best practices to help ensure that your brand remains under your control and that the internet can trust your brand.
Sound complicated? It can be challenging to implement and maintain the correct compliance measures and protocols but doing so comes with incredible benefits to your company. TrustLiant identifies, implements, monitors and supports all of these critical processes for you.
Pathfinder – Your Tool to Dramatically Increase Email Deliverability
TrustLiant clients use PathFinder to dramatically increase their brand reputation by tracking critical components of your digital brand and helping stay abreast of the threats. With our compliance services in place, receiving mail servers on the customer side are able to validate your email using industry standards and verified security compliance protocols. With the implementation of BIMI, your clients can even visually recognize that you’ve taken the steps necessary to protect your brand. You can more easily track your critical digital systems and make sure that domain and SSL expirations or other items that are easy to miss don’t get lost, leaving you digital brand down and damaged.