Email Deliverability
The Challenge
It’s a noisy world out there and as a result, making sure your company’s messages make it to their destination is more critical than ever. With more and more companies adopting technology solutions, there is more complexity in the email world than ever before.
Many people think of email as just the system that sends and receives email communications from users, but what people often don’t realize is that there are many more critical systems that send out email. These include systems like:
- CRM / ERP Platforms (Dynamics, SalesForce, Insightly)
- Websites (WordPress, WIX)
- Support platforms (FreshDesk, Zendesk)
- Accounting platforms (Quickbooks, Xero)
- E-commerce (Magento, Square)
If you’re using any of these systems, you may not realize that your email message from these systems may not be delivered as you expected. Sometimes these platforms are using their own domain name for sending out messages while others may be using your domain, but are not authorized to do so. When they do use your domain, they may be handling your email in such a way that actually inhibits getting the messages to your customer’s inboxes and negatively affecting overall communication security and compliance.
The Solution
The solution for cohesive, secure and results-driven email deliverability is to ensure that these systems are using your domain name, but using it in a way that matches up to policies that you dictate. Using industry standard protocols and best practices, we can greatly increase the deliverability and security of your email.
Sound complicated? It can be challenging to implement and maintain the correct compliance measures and protocols but doing so comes with incredible benefits to your company. TrustLiant identifies, implements, monitors and supports all of these critical processes for you.
Pathfinder – Your Tool to Dramatically Increase Email Deliverability
TrustLiant clients use PathFinder to dramatically increase the deliverability rates of critical email communications. With our compliance services in place, receiving mail servers on the customer side are able to validate your email using industry standards and verified security compliance protocols to allow your email to be successfully validated by (and sometimes even bypass) spam filtering services on their end and be immediately delivered to the end user. This not only increases the deliverability rates of your email, but also increases the speed in which they are delivered.